BBC News – Google accuses Bing of ‘copying’ its search results


Google has accused Microsoft of cheating, following an investigation known as the ‘Bing Sting’.

Google engineers created 100 nonsensical queries such as “hiybbprqag” and inserted a fake result for each.

Within weeks, the same results began to appear on its rival Microsoft’s Bing search engine.

Microsoft denies copying Google and accused Google of conducting “spy-novelesque stunts”.

Harry Shum, vice president of Bing, said: “We do not copy Google’s search results. We use multiple signals and approaches in ranking search results,” he added.

“Opt-in programs like the toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites,” he added.

from BBC News – Google accuses Bing of ‘copying’ its search results.

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